Words Matter

We must not acquiesce in the contemporary disenchantment
with words. Words matter. They are the building blocks of
sentences by which we communicate with one another. And
the gospel has a specific content. That is why it must be
articulated, verbalized. Of course it can and must be
dramatized too. For images are sometimes more powerful
than words. Yet images also have to be interpreted by
words. So in all our evangelism, whether in public
preaching or in private witnessing, we need to take trouble
with our choice of words.

--From John Stott, "The Message of Thessalonians"